Table of Contents
- Background: Evolution of Samsung Care+
- Expanded Coverage for Home Appliances
- Customer Benefits and Service Infrastructure
- Impact on Indian Consumers
- Conclusion: A Step Toward Smarter Homes
Background: Evolution of Samsung Care+
Samsung Care+ Extended Warranty for Home Appliances was first introduced in 2019 as an exclusive device protection and extended warranty program for Galaxy smartphones. Initially designed for mobile users, it replaced Samsung’s earlier Mobile Care and Protection Plus plans. Over the years, this service became a benchmark for premium after-sales support, offering users quick repairs, software assistance, and screen protection coverage.
As Samsung expanded its product ecosystem — from smartphones to televisions and smart home devices — consumer demand for extended coverage across categories increased. Recognizing this need, the South Korean tech giant has now taken a significant step forward by extending Samsung Care+ to cover home appliances as well. This expansion aims to enhance customer satisfaction and build long-term trust in Samsung’s brand reliability.
Expanded Coverage for Home Appliances
Samsung India officially announced on November 10, 2025, that the Samsung Care+ service will now include extended warranty plans for home appliances. This includes a wide range of consumer electronics such as:
- Refrigerators
- Washing Machines
- Air Conditioners
- Microwave Ovens
- Smart Televisions
Customers can choose from warranty plans ranging from one to four years, with prices starting as low as ₹2 per day. These flexible options allow users to extend the lifespan of their appliances affordably, without worrying about sudden repair costs or maintenance issues.
According to Samsung’s official release, the company is the first in the Indian home appliance industry to offer coverage that includes software updates and screen malfunction protection. However, physical damage repairs are excluded from this new plan. The introduction of such coverage demonstrates Samsung’s commitment to aligning its service model with the demands of India’s growing smart home market.
Customer Benefits and Service Infrastructure
The extended warranty plans under Samsung Care+ are backed by an impressive nationwide support network. Samsung India revealed that it has over 13,000 certified engineers and 2,500 service centres across the country. Customers can expect consistent, high-quality service using genuine Samsung parts and advanced diagnostic tools.
Additionally, the program offers multi-lingual customer support in nine Indian languages, ensuring that users from different regions can access assistance comfortably. Through the Samsung Members app, users can also track service requests in real time, receive maintenance reminders, and schedule at-home repairs — all from their smartphones.
Ghufran Alam, Vice President of Digital Appliances at Samsung India, emphasized the company’s customer-first philosophy, stating: “We are committed to enhancing the ownership experience by offering unique benefits such as software updates and screen malfunction coverage, while expanding the availability of Samsung Care+ extended warranty plans across all sales channels.”
This strategic upgrade strengthens Samsung’s after-sales ecosystem, positioning it as a customer-focused brand that not only sells cutting-edge technology but also supports long-term product care.
Impact on Indian Consumers
India is witnessing a rapid rise in the adoption of premium home appliances, with an increasing number of households transitioning toward smart and energy-efficient devices. However, the cost of maintaining these high-end products often discourages customers from investing in long-term protection. Samsung’s new Care+ expansion bridges this gap by providing a cost-effective, scalable warranty solution.
Here’s how the move could benefit Indian consumers:
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- Affordability: Plans start at ₹2 per day, making premium protection accessible to middle-class households.
- Convenience: Centralized service management through the Samsung Members app.
- Reliability: Assurance of genuine parts and certified technicians.
- Software Coverage: Uncommon in traditional warranty programs, this adds value to Samsung’s smart devices.
The expansion also complements Samsung’s growing focus on AI-integrated home appliances. With the introduction of Samsung’s Bespoke AI series and Bixby-powered smart products, after-sales support becomes increasingly vital to maintaining seamless connectivity and performance across devices.
Industry analysts view this initiative as part of Samsung’s broader strategy to strengthen customer loyalty in India, one of its largest and most competitive markets. The company’s continuous investment in service networks demonstrates its intention to stay ahead of rivals like LG, Whirlpool, and Godrej, all of whom are vying for dominance in India’s appliance sector.
Conclusion: A Step Toward Smarter Homes
By expanding Samsung Care+ to home appliances, Samsung is not merely introducing a warranty plan—it’s reshaping how Indian consumers perceive appliance ownership. The service offers financial security, peace of mind, and an ecosystem of dependable after-sales support that complements Samsung’s innovation-driven product portfolio.
As India’s households continue to embrace connected living and AI-enabled home solutions, programs like Care+ play a crucial role in ensuring reliability and long-term satisfaction. With flexible pricing, robust service coverage, and digital integration, Samsung is paving the way for a more intelligent and customer-friendly approach to product care in the Indian market.
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By The Morning News Informer Tech Desk — Updated November 10, 2025
